“While
making a payment using an app for booking a hotel, you hit the submit button
and the page doesn’t load. All you see is a blank screen. How would you feel? Questions
like ‘Is my payment done?’ and ‘Will I lose my money?’ start popping up in your
mind, leaving you clueless and annoyed!”
Such incidents have had happened with all
of us some or the other time. With such a negative experience, will you ever
use that app again or recommend it to others? Never!
That’s how a bad performing app hampers
the user experience. All the mobile app development efforts can go in vain in
minutes. So, what is the impact of a poor mobile app performance on the
customer relationship and the businesses?
Impact of a Poorly Performing App on Customers and Business:
Today’s customers have limited patience
and short attention spans. They want instant output for their actions. If their
expectations aren’t met, they are bound to leave the app. A mobile app that
crashes at times, has slow response times or shows similar performance barriers,
is simply hated by the customers. Here are some direct and indirect effects of
a poorly performing app.
- It will lead to unsatisfied customers.
- The number of downloads will reduce considerably.
- Existing, as well as potential customers, are bound to leave.
- The time and efforts of the development team will be wasted.
- The reviews and ratings of the app will aggravate.
- All this can adversely affect the brand identity and the bottom line of the business.
These effects can be devastating for a business. So, a mobile app development company or a business using a mobile app for their growth
must ensure that they provide an enjoyable and enriching experience to their customers.
This will enhance customer satisfaction, increase
conversion rate, and ensure customer retention. It will enhance the credibility
of the app and elevate the brand’s reputation. Consequently, it will increase
sales and boost the ROI of the business.
So, how to ensure that the customers stick around? We will now see some
actionable tips that can ensure the seamless performance of a mobile app, ultimately
enhancing the user experience. Let’s get started.
Practical Tips to Boost the Mobile App Performance
Optimizing Images
It is essential to resize and compress the images in the app with
the use of special tools available online. This minimizes the image size in
bytes and avoids the unnecessary amount of bandwidth, making the app lighter. The
mobile app developers need to take
care that the quality of images is not affected while doing this, also need to
ensure that the size of the image is correct.
Managing the Memory Appropriately
A mobile app may have many threads
spinning simultaneously which absorbs memory resources. It can overload the
app. In iOS apps, memory issues can be handled using Objective-C and a process
called reference counting. In Android, the process of memory management is a
bit complex but allows one to do it exactly as needed.
Loading Minimal Data
If the app
needs to handle a huge amount of data, it is best to only load the data as much
as it is required. Developers can split the assemblies to attain this. They can
also preload the data in the app database so it can be instantaneously loaded
in the app as and when the user requires it.
Using Loading Validations
Try to add loading validations to the app
to seem that the app is going faster than it actually does. One can provide
some feedback or message on the screen of the app until there is a response
from the background. This engages the users and gives a perception that the app
is loading faster.
Optimizing for Fast APIs
APIs i.e. Application Program Interfaces
are necessary for applications to communicate with each other without manual
intervention. One way to optimize the API calls is by making fewer API calls,
then caching the data coming from the server also helps in optimization. This,
in turn, helps to enhance the app performance, reduces latency, round-trip
time, etc. and improves user-experience. So, it is essential to optimize them
for faster processes. A CDN- content delivery network and similar optimizations
can also be used for accelerating APIs.
Monitor Front-end and Back-end Data
One must check front-end performance metrics
like app response time, app crashes, screen rendering, etc. from time-to-time.
Also, one must keep a watch on backend data and metrics like server response
time, connection times, HTTP calls, etc. This data will help to measure the
performance of the app and take the necessary actions to enhance its
performance.
Final Words:
Customers are Kings and Queens! Their experience while using a
mobile app plays a key role in the success of the app. So, it is mandatory for
the owners of a mobile app and even the
mobile
app development companies to ensure that the
app’s performance is smooth and engaging. Providing excellent functionality and
making the app visually attractive is not enough. One needs to eliminate all the performance
obstacles that dampen the user experience, using the above-mentioned tips.
If your app is not performing up to the par, we can be your reliable
technical partner in developing a high-speed custom mobile app. We, at
Biz4Solutions, have a dedicated team of professionals who develop customer-centric
apps that provide a classic user experience. Hire
a team of mobile app developers from Biz4Solutions
for world-class apps now!
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