Do you wish to create an eCommerce app like
Amazon, eBay or Aliexpress? Creating such an app sounds exciting and lucrative,
and of course, it is. But it takes time, commitment and the right guidance. One
has to learn from the journey of an eCommerce app development company that has a
vast experience in this arena. The challenges such companies face while
developing an eCommerce app, the steps that they follow to mitigate such
challenges, robust app development process they follow can pave the way for a
successful eCommerce app for you.
So, in this article, you will get a glimpse of some
essential considerations that one needs to follow while developing the app,
which will help you create an appealing, highly efficient and profit-making
app, rather your dream eCommerce app.
Checklist for developing
a robust eCommerce app
In-depth
Market Research
A thorough analysis of market conditions is
of utmost importance in this highly competitive era where several eCommerce
apps enter the market almost daily. Market analysis helps to identify the risk
factors, plan the development appropriately and spot the business opportunities
with ease. During market research, you should study if there is a need for this
app in the market or does your idea already exist in the market? If yes, ensure
that you have a unique idea and need to understand the Unique Selling
Proposition (USP) of your products or services. You also need to research
whether you want to create a b2b app like Aliexpress or have a b2c app like
Amazon.
A few other factors to consider while doing
market research, are as follows:
- Target audience and their preferences
- Competitor analysis to get an idea on what are their key features that sets them apart
- Latest trends in the eCommerce sector
- Business strategies and solutions
- Advertising and promotional activities
Right
selection of Platform and Technology Stack
One of the most challenging decisions for an eCommerce
app development company is to determine the platform and the technology
to be used. It depends on the budget and the business needs to a large extent.
While
choosing a platform, one may get tempted to publish the app on various
platforms simultaneously, however, without checking whether the app you develop
would be accepted by the customers can lead to monetary losses for the
businesses. Developing a minimum viable product (MVP) initially for one
platform and gradually updating the app on other platforms would rather be a
great option. Also, it is necessary to research well and choose the right
technology stack for the front-end and back-end development. One should hire
well-experienced eCommerce app developers after thorough screening.
Must
have Features
A feature-packed eCommerce app is bound to
experience roaring success in the market. For such an app, one should
incorporate the below-mentioned features in the basic model of the app:
- Product List
- Search Bar
- Wishlist
- Buy Now and Add-to-cart Buttons
- Geo-location integration and order tracking functionality
- Push Notifications
- Multiple Payment and Shipping Options
- Review and Ratings
- Social Media Integration
- Business Intelligence Tool
Simplified
Sign-up and Checkout Process
If the sign-up and checkout processes are
difficult or time-consuming in the app, the user-experience gets hampered and
it could serve as an obstacle to the user from making the purchases in the app
and could lead to users switching over to your competitor apps. These can
become the biggest barriers in the success of your app. So, avoid lengthy or
multi-page sign-ups and checkout processes. Make it easier for the users by
allowing registration through social media platforms. Provide them the option
to use mobile wallet systems or apps for making payments.
Captivating
UI and Responsive Design
The look and feel of the app forms the first impression on your
users. So, one should make sure that the User Interface is engaging, has decent
color combinations, is easy to navigate through and helps the users to find
what they are searching for. The app should look attractive, yet be simple
to use. Also, the responsiveness of the app is a crucial factor to consider.
The app should be usable on all types of devices and fit their screen
dimensions, without affecting the user experience.
Security
In an eCommerce app, the users need to
share their personal and sensitive information like contact details, bank
account details, etc. So, security is of utmost importance. The app must use
high-level authentication and should be highly secured. It must be protected
from any unauthorized access. The data should not be shared with any
third-party services. Also, it must have its security policies in place, while
uploading the app on Google play store or App store.
App
Optimization
The eCommerce app should be optimized from
various perspectives to ensure high engagement, CTR and ROI. The app must load
faster and be user-friendly. It should be updated with the latest trendy
features from time-to-time which effectively should make the navigation much
easier. SEO optimization, content marketing, online advertisements, social
media marketing are a few other considerations for marketing and optimizing the
app.
Final Words:
Having an eCommerce app has immense
advantages for a business. A good app will load faster, have great
user-friendliness, will have powerful new-age features and engage more users.
We have seen how several factors come
together to develop an impeccable eCommerce app. If you follow them, the app
will help you multiply your revenue generation in the long term.
So, are you ready to reap the benefits of
an eCommerce app?
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