Today, the world’s leading
brands are switching to progressive web apps at a fast pace. But why?
Well, let’s look at some
interesting facts and figures about PWAs.
- After creating its PWA, OLX experienced an increase in user engagement by almost 250%.
- Starbucks noticed a100% hike in the number of people who placed their orders on mobile using its PWA.
- Even the PWA of Twitter observed a boost in user engagement.
Looking at these, it is evident
that PWAs are going to be the future of web development. Their extraordinary
benefits and high potential make them one of the favorite choices of numerous
business leaders. Moreover, progressive web apps
development companies are popping up across the globe and also getting
a lot of business from big players in the market.
So, this article will give you an
insight into the reasons why choosing a PWA app can be a thoughtful and
lucrative decision for your business. Before we dive deeper, let’s quickly run
through what are progressive apps.
More about
Progressive Web Apps
In 2015, an engineer at Google, Alex
Russel introduced the concept of PWAs. In basic terms, a PWA is a web app
having all the new-age features similar to a native mobile app. These are
delivered via the internet and offer a mobile app-like experience.
Today the PWAs have modernized
quite a lot. They support various features like home screen icons, splash
screen, push notifications, geo-location, accessing media features from devices,
background synchronization, etc. Other advanced features like payment request API for
online transactions, web sign-in API using Google or social media credentials,
etc. also have been added to them.
Progressive
Web Apps: Top Reasons to Choose Them in 2020!
Cost-effective and Faster
Time-to-market:
A
PWA is a web software built for only one version of the app and deployed
directly on a web server. This means that a single code is being used for Web
application, iOS, or Android or for that matter any other device. Thus it saves
money on developing apps for multiple platforms. All the marketing and
optimization can be carried for a single app instead of the apps for different
platforms. Also, PWAs are developed much faster saving a good deal of time and money
and ensuring the market launch at the earliest. These apps are not connected to
the app store which extends the huge benefit to many businesses. Reason being
that they do not have to deploy the code separately on Android and App Store
thereby also skipping the lengthy process of approvals on these stores.
Don’t take up Storage space:
The
end-users tend to avoid downloading the apps that consume more space on their
device. In the case of these apps, users don’t need to install or download them
from an App Store or Google Play store. A click on the URL of PWA, another
click to add it to the home screen and you are good to go.
Automatic Updates:
Progressive
apps are updated automatically when connected to the internet and don’t need to
be updated explicitly from stores of particular platforms. This saves time and
data of the end-users as compared to native apps.
Better user experience during low
connectivity:
If
the connectivity is low, users tend to dither. PWA offers a splash page in such
scenarios, the shell of the web app creates a frame that enables the user to
perceive that the page has loaded. These apps with the combination of service
workers provide better user experience in comparison to the native or hybrid
apps during network connectivity issues. They allow the users to work
efficiently even in offline mode.
High Security and Reliability:
Being
a web app, a PWA is supposed to be vulnerable to threats. But astonishingly, PWAs
are built using extra data security layers. They are being served over HTTPS
which is encouraged by even Google for a higher level of security. This makes
them highly reliable for use.
Enhanced Customer Engagement:
Last
but not the least, PWAs are known for improving user engagement. They can be
instantly accessed by a large number of users at any moment from any device while
providing a rich experience. They provide ease in sharing as these apps can be
shared and launched through the URL alone. This in turn helps the user to
promote the app through SMS, email marketing, social media, online advertising,
or QR codes.
Greater SEO Benefits:
Considering
the SEO factor, PWAs are easy to be crawled and indexed by search engines.
Consequently, they increase the chances of being searched and ranked higher on
the search engines.
Over to
You:
We have seen a plethora of
reasons why progressive web apps development is trending in the business world.
These are a cost-effective investment for the shining future of your company in
this era of high competitiveness. So before your competitors make the move, you
should definitely grab this opportunity.
If you too want to leverage these amazing benefits
of PWAs in your business, contact Biz4Solutions, a
world-class provider of progressive web app development services. This
company has 9+ years of rich experience in servicing global clients with
new-age software solutions.
Contact
Now!
