Smartphones are becoming smarter with time! Consequently, there has been a spike in smartphone usage for online e-Commerce activities. Thanks to its convenience quotient, this device is being preferred over other gadgets like laptops or tablets to execute online purchases and transactions. Moreover, it has been observed that online shoppers prefer mobile apps over browsers.
As per statistical reports generated by the
renowned online portal Statista, the
percentage of mobile e-Commerce sales was 52.4 % in 2016 and has sky-rocketed
to 70.4 % in 2020. The mobile retail sales figures are predicted to rise faster
in the years to come.
Therefore, it has become an absolute
necessity for retailers to hire an e-Commerce
mobile app development company for their next project. A mobile app is the
need of the hour, to capitalize on the market demand and gain a competitive
edge over peers! This article will enlighten you about the need for Mobile
Application Development in the realm of e-commerce. So let’s get started.
Types of e-Commerce Mobile
applications
The prevalent business models for
e-Commerce mobile applications are B2B (Business to Business) and B2C (Business
to Consumer).
B2B models are adopted by business
organizations that are offering products or services to other enterprises. Apps
such as HootSuite, Linkedln Pulse, etc. are used for interacting with clients
or business partners.
B2C, the most popular model, is employed by
the online stores for interaction and transaction with the buyers of their
products. H&M, eBay, Amazon, and Paytm are examples of the most successful
online stores that have leveraged mobile apps to generate revenue.
Top advantages of eCommerce Mobile
App Development
e-Commerce mobile apps usher in a plethora
of benefits to the app creators. Let’s explore the top benefits.
Enhanced
shopping experience
- Mobile applications prove to be a super-convenient option for online shoppers and improve their shopping experience on account of the following reasons:
- Purchases can be made from any
location.
- Unlike browsers, there’s no
need for providing the URL, the user has to just open the app and look for
products to shop.
- An app facilitates faster
loading of pages in comparison to browsers and responsive websites.
- The payment feature powered by
Apple and Android is an added advantage for users.
- The apps utilize the inbuilt
smartphone elements such as camera, microphone, GPS, AR, etc. to make online
shopping more convenient, secure, and faster.
- Innovative e-Commerce apps with
AI technology provide a 3D visibility of how a product will look at the
customer’s home!
- Offline access to the saved
products and some of the core functionalities aides the customers to finalize
on purchase decisions.
- The customers can track orders
and also view the history of previous orders that are saved in the app.
- Reaching out to customers is
far easier by way of push or in-app notifications.
- Social media integration for
the users enables the easy sign-in process.
Builds
customer loyalty
It has been noticed that a majority of
customers resort to their favorite mobile app for shopping. But, how to make
your app the customer’s preferred choice? Given below are certain strategies
thatwork wonders to gain the loyalty and trust of buyers.
- Collect customer feedback
through reviews or online chats, and work on them to offer prioritized
features.
- Offer personalized product
experience to customers based on their suggestions during previous purchases.
- Use push notifications to
inform customers about special offers or discounts and let them know when the
products they had wished for would come back to stock.
- Arrange loyalty programs for
regular customers by providing early access to new collections, gifts for huge purchases,
bonus on later purchases, etc.
Once you succeed in acquiring customer
loyalty, your business will grow in leaps and bounds.
Identify
shopping trends
Mobile analytics enables businesses to
identify the buyer’s preferences and on-going shopping patterns, customers’
responses to particular features and content, etc. utilizing technologies like
AI (Artificial Intelligence) and ML (Machine Learning).The inventory is then
updated to suit specific requirements based on customer priorities and changing
trends. This is indeed a smart marketing strategy to stay up-to-date with the
ever-changing patterns of the retail sector.
Brand
recognition
Mobile e-Commerce apps allow the customers
to share their brand experiences, wish lists, product recommendations, etc.
with friends and acquaintances on various social media channels like Facebook,
Instagram, and Twitter. This promotes the brand and attracts new customers.
Smart
Investment
Mobile apps are user-friendly and far more
flexible than other business models. They guarantee huge profits for the retail
business as well. So, an app possessing the desired functionality and right
concept increases the customer count and fetches more orders.
Final Verdict
An e-Commerce store without a mobile
application is like a flightless bird! e-Commerce Mobile applications are
powerful tools that advertise your brand, helps to gain and retain customers,
and hence contribute to the growth and prosperity of your e-Commerce business. It’s
high time that the e-Commerce business owners must not ignore the importance of
eCommerce App Development and architecting mobile applications for their online
store.
Are you looking for an eCommerce App
Development services to build a mobile app for your business? Well then,
Biz4Solutions,a renowned eCommerce app
development company, is worth a try! We have excelled in providing premium
services to our global clients, for more than 9 years.
