Food for thought:
How much time is
spent on smartphone apps each day?
What is the
amount of revenue generated by smartphone applications per year?
What is the
future prediction for mobile app usage?
The answers to the aforesaid questions
will guide entrepreneurs who intend to develop a mobile app for business
promotion. For this reason, I have listed down the most vital mobile app
industry statistics and trends until 2021. Reading this article will provide
businesses clear visibility of user behavior. This will help them to ensure
that their mobile app aligns with the current trends and expectations of their
target audience.
Important Mobile
App Industry Statistics and Trends until 2021
Take a look at the mobile app statistics and trends of 2020 based on the following parameters.
1. Smartphone Usage
Number of
Smartphone Users (Statista):
2020 witnessed
6.95 billion smartphone users across the globe. This number is predicted to
shoot up to 7.1 billion in 2021 and reach 7.41 billion by the year 2024.
Average time
spent on Mobiles (App Annie)
The average time
spent on smartphones daily was 3.40 hours in 2019 which is 35% higher than the
average hours recorded in 2017. This means mobile users spent 25% of their
active hours on smartphones.
Organic Search
Engine Visits (Statista)
As of 2020, 56%
of the organic search engine visits in the US came from smartphone devices.
Smartphone: The
most preferred medium for internet usage Statista
The total number
of active internet users was 4.66 Billion in October 2020, which accounted for
59% of the world population. Interestingly, the number of mobile internet users
comprised 91% of the total digital population.
Inference: With the growing number of mobile internet users, it is advisable to make your brand accessible in the mobile space as well. Remember, new-age users, conduct their research first on their smartphones before using a tablet, desktop, or laptop.
2. Smartphone App Usage
Amount spent on mobile apps (Statista)
By 2025, the
total expenditure on mobile apps by consumers around the world is expected
around85 Billion USD.
Rising popularity
of mobile apps eMarketer
Smartphone users are spending lesser time on mobile browsers and more time on apps and this gap have been widening with time. As in 2020, users spent more than 90% of their mobile time in apps. (Out of 4.1 hours spent on smartphones; 3.35 hours were spent on apps and only 0.25 hours were spent on browsers).
Inference: App creators need to adopt a mobile-first strategy. It is important to optimize websites for mobiles and build responsive and custom apps.
3. Mobile App User Experience
Speed matters:
59% of consumers
prefer making purchases from brands that provide quick services. Refer to guide
for more details.
App usage
frequency: Social Media Today
Users on average
have 80 apps installed on their smartphones but use only 9 apps daily and 30
apps per month.
Reasons for app
Uninstall: Clevertap
Why do users uninstall an app? Check out the reasons along with the percentage of uninstalls.
- App not in use for a long time: 39.9%
- Limited storage: 18.7%
- Too many Advertisements: 16.2%
- Unwanted notifications: 12.6%
- Confusing: 5.4%
- Technical hiccups: 5.4%
- Others: 1.6%
Inference: Most users uninstall an app because of not using it for a long time and an app is less frequently used due to waning interest. Therefore, developing an app is just not enough to retain customers. App owners must continually upgrade their app with the latest features and innovative functions to cope up with changing times and keep users engaged. Additionally, smart strategies should be devised to make your app a part of the users’ daily smartphone activity. Moreover, to ensure speedy online purchasing, eCommerce apps must be easy to operate without too many complicated steps.
4. Revenue Generation
Revenue via
in-app advertising and paid downloads: Statista
As per a report
published in Feb4, 2021, the mobile app revenue generated globally through
in-app advertising and paid app downloads was 365.2 Billion USD in the year
2018. This figure rose to 581.9 Billion USD in 2020 and is expected to cross
935 Billion USD by 2023.
Inference: Possessing a paid app may sound daunting,
but fetches you revenue if your brand satisfies customer expectations.
Ad Space Investment
App Annie
The amount
invested in mobile app ad spaces was 240 Billion USD in 2020 which is a 26%
spike as compared to the previous year.
Several free mobile applications
generate revenue for their brand via selling ad spaces. This strategy also
benefits businesses without a mobile app. How? Brands without apps buy ad
spaces offered by the popular free apps to establish their digital presence.
Inference: Buying and selling ad spaces is a smart business strategy indeed!
5. Mobile App Popularity
Most popular apps
Mindsea
The most
frequently used apps happen to be social media applications as they account for
69% of the total app usage; followed by messaging applications.
Android vs iOS: statcounter
Android OS accounts for 75.47% of the
global market share while iOS accounts for 22.71%.
Inference: Contemporary users love social networking
and app owners must consider integrating features that enable users to connect
with people and be a part of communities. However, although Android has a
greater market share than iOS, one should choose the OS based on the app's
objective and target audience.
Final Words
So, before you hire mobile app
developers to transform your app idea into reality, consider the aforesaid
mobile application statistics and trends to choose the right strategy.
Looking for mobile application
development services? Reach out to Biz4Solutions a prominent mobile app development company having 9+ years of experience. Our skilled
professionals will create a profitable app for your enterprise.
The core
technologies we offer:
No comments:
Post a Comment