Chatbots - A Magical Technology to Automate Business Communication, and Save Time!
With
most companies laying their focus on customer engagement, the role of technology
has drastically shot up. Customer expectations are all-time high and patience
levels are dipping. Customers want immediate responses to their
queries/concerns. Owing to increased number of queries from users, customer
service teams are unable to fulfil all the requests thereby increasing customer
dissatisfaction. But, the technological transformation has resulted in the invention
of an intelligent solution to this problem: Chatbots.
We all
have interacted with chatbots some or the other time. Chatbots are software
programs designed to conduct human-like online interactions using text or audio
responses and offer a rich customer experience to the end-users. With users
gravitating towards mobile apps, chatbots have started to become a crucial part
of mobile app development. Countless chatbot application development
services have emerged worldwide for
serving various businesses.
Types of Chatbots:
When Facebook integrated bot support into its
messenger in 2016, it simply took over the market. Following the footsteps, a
plethora of other companies started launching chatbots with the help of mobile app development services.
Today, chatbot integration in
mobile apps, as well as, websites has become very common. So what type of
chatbots are available in the market? If broadly classified, they come in two
varieties:
1.
AI-based
Bots – Learn from the environment and user conversations. These get smarter as
they encounter different situations.
2.
Fixed
Bot – Run on a set of data already fed into the system. They respond only to
pre-defined commands and pick from a given set of responses.
Are Chatbots in Mobile Application Development
working Well for Companies?
Absolutely. Major companies are banking on
chatbots to improve their user engagement. Look at e-commerce giant, Amazon.
Amazon has doubled its force in this space. Amazon integrated its voice
assistant, Alexa, into its native mobile app. It has also intelligently
integrated messaging assistant into its mobile application. The chatbot has
been doing wonders for Amazon.
Not just Amazon, but several other companies
are placing their bets on chatbots and partnering with chatbot application development
companies. At sometime around in late 2016, Bank of America too announced a
launch of an AI-based chatbot – Erica. The chatbot was launched with an aim to
enhance customer experience and finances. It is in use today as well and is
easing out numerous processes in money management.
Gartner, a world leader in IT research, has
already predicted that by 2021, more than 50% of enterprises will spend more on
chatbots than mobile apps. So, it is evident that Chatbot in mobile application development has already started to be the face of AI.
Why should you consider chatbot integration in
your mobile app?
Though chatbots have created success stories
for many companies, it is always good to know the fundamentals of why this
technology is working so well. Here are a few reasons that are true for chatbot
technology:
Simplify Mobile App Experience:
Chatbots cut the human dependency and provide 24/7
customer service. Customers are able to make a faster decision with the help of
a chatbot – thanks to multiple choices offered quickly by smart chatbots that are
able to learn the customer requirement.
Drive Sales Through Chatbot:
E-commerce giants like Amazon have been able
to not just handle customer queries but also able to drive sales with chatbots
around.
Application Becomes Highly Responsive:
Mobile app users do not need to wait for hours
or even minutes anymore to get a response. Chatbots are quick and highly
responsive. You ask a query, and in the shortest time possible, there will be a
response.
Chatbot Handles Multiple Requests:
Chatbots will be able to handle multiple
requests at a time. This is seen as one of the major advantages that it holds.
It is humanly impossible to handle so many requests, but chatbots make it
possible. Therefore, they allow cost-savings too.
Need for Chatbot Customization in Mobile Apps:
As mobile apps are becoming one of the best
platforms to engage the audience, it makes more sense to integrate a chatbot in
the mobile application development process and build a strategy that involves engagement
and communication with the customer through the chatbot.
But, there’s no ‘one size fits all’ chatbot.
You can get the chatbot customized from a chatbot app development company
as per your business requirements. This allows you to choose more apt and
interactive responses for your customers, which will address their specific
needs.
Wrap-up:
Advancement in AI
development is impacting the chatbot application
development process to a great extent.
Chatbots are becoming intelligent day-by-day and revolutionizing diverse
businesses. Whether the banking sector, social media apps, telecommunication
sector, eCommerce apps, or other online services are preferring chatbot
automation increasingly. Consequently, the demand for expert chatbot
developers and chatbot
application development services is sky-rocketing.
To know more about
our core technologies, refer to links below:
React
Native App Development Company
Angular App
Development Company
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