What name comes to your mind
when you think of ‘The Best’ dating app in the market? I am sure it’s Tinder-
the king of dating apps!
Tinder was launched in 2012,
but by then, there were dozens of dating apps in the market viz: Match Mobile,
Skout, eHarmony Grindr etc. to name a few. These apps already had millions of
downloads. Then how did Tinder manage to top the chart? How it became a
multinational favorite from being a local app in Los Angeles?
Well, this article will explain
all about how to build an amazing ‘online dating’ app similar to Tinder. This market
is loaded with opportunities and growing at a fast pace. Entrepreneurs and
investors from all around the world are taking a keen interest in this sector. Even
a reputed social networking
app like Facebook has dived into
the world of dating now.
So, without further ado,
let’sgetsome insights on how to develop an exemplary dating app.
Key Considerations for Creating the Dating app of Your Dreams!
Choosing your Niche- Your Target
Audience Group(s)
This is the most crucial data
that acts as a powerful weapon in your dating app development journey. For
deciding your target audience, there are two major categories: demographics and
psychometrics.
In the demographic category, the
target audience can be decided based on facts and figures. For instance the age
of the target groups, their gender, location, occupation, income level, ethnic
background, education, behavior, etc.
The psychometrics group
includes a detailed portrait of the target audience. This profile defines the
audience by taking into consideration their core values, hobbies, interests,
personality traits, views on online dating, attitudes, lifestyles, issues they
encounter while dating people from various communities. This analysis will help
you determine your target audience and hence the project scope and promotion
strategy.
Detailed Study of Competitors
We know how flooded this market
already is with all kinds of dating apps. Analysis of competitors- both
low-quality and top-trending dating apps, will enrich you with vital tips to
grow fast and wisely. You need to study the below factors.
- Unique Selling Points (USPs) of the top-trending apps. For instance, the swipe feature of Tinder.
- Reasons for failure and drawbacks of low-rated dating apps.
- Reviews and feedback of end-users- both positive and negative to understand which features of the competitor app has issues or are missing.
- Features of both- local and global apps
Intelligent Match-making Algorithm
According to a study, common
interests and attractive looks are the major criteria that users are looking
for when they search for their match. So, for developing a unique match-making
algorithm, you can first create an insightful questionnaire to gather the
necessary information from the users and then apply necessary algorithms to
extract the best match
Security of the Dating Platform
While dating online, most users
want to make sure their personal information is safe and they don’t meet fake
people. They are looking for a trustworthy platform where they establish a
genuine relationship. Hence, security should be the top-most priority in your dating
app development process.
Here are a few security
measures that can be introduced to avoid frauds and scams:
- Encrypted code: To protect the source code by using modern algorithms and API encryption.
- Testing code security: Scanning the source code and running vulnerability tests from time-to-time.
- Protection of network connections: By conducting network penetration testing and storing the data in encrypted containers.
- ‘Profile Verification: Photo and video verification or verification through phone numbers, social media accounts, etc. for avoiding catfishing and fake profiles.
- Sieving messages: To ensure that users don’t spread hate speech or threaten anyone.
- Blacklisting users: For users to get rid of unwanted profiles.
- Forbidding users: For users to raise voice and complain in case of offensive or indecent behavior.
- Risk Score option: So that users can rate the profiles of other users which seem fake or risky
Monetizing the App
There are several ways in which
businesses can get help in monetizing the app like in-app purchases, in-app
ads, premium access, etc. Never make a free version of your app releasing all
the features at once.
Wrap-up:
According to Statista, a
leading online portal for statistics and reports, around 80% of the people who
used dating apps were satisfied and had a good experience. The reports also
show that the market revenue for this domain is consistently increasing with an
annual growth rate of 5%. So, things look bright, and entering this market is a
brilliant idea.
Hopefully, this article gave
you vital insights into dating app development. If you are thinking of
developing a dating app and want a reliable tech partner, Biz4Solutions is the one. We have developed several apps in this domain.
Our rich experience in
developing new-age mobile dating apps makes us the one-stop-solution for your
project. Along with dating app development, we also provide social app
development services for global clients.
Contact Biz4Solutionsfor
more information on this!
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