Chatbot – A crucial part of mobile application development
With most companies laying their focus on customer engagement, the role of technology has shot up drastically. Customer expectations are all-time high and patience levels are dipping. Customers want immediate response to their queries/concerns. And more often, customer service teams are unlikely to handle too many customer requests. Companies have found an intelligent solution to this problem: Chatbot. Chatbots are programs designed to offer rich content experience to users. With users gravitating towards mobile apps, chatbots have started to become a crucial part of back-end development services.
Types of Chatbots:
- AI-Based Bot – Learns from the environment & user conversation.
- Fixed Bot – Runs on a set of data already fed into the system. The user usually picks from a given set of responses.
When Facebook integrated bot support into its messenger in 2016, it simply took over the market. Following the footsteps, companies started launching chatbots with the help of
mobile application development service providers.
Are
chatbots in mobile app development
working for companies?
Absolutely. Major companies are banking on chatbots to improve their user engagement. Look at e-commerce giant, Amazon. Amazon has doubled its force in this space. Amazon integrated its voice assistant, Alexa, into its native mobile app. It has also intelligently integrated messaging assistant into its mobile application. The chatbot has been doing wonders for Amazon.
Not just Amazon, many companies are placing their bets on chatbots by getting it integrated into their mobile application development service. Sometime around in late 2016, Bank of America too announced the launch of an AI-based chatbot – Erica. The chatbot was launched with an aim to enhance customer experience and finances.
Ada Helath: It was the fastest growing medical app in Europe in 2017. Over 1.5 million people have already tried the health companion app, which can assess the user’s health based on the indicated symptoms using its vast, A.I.-based database used mainly by the practice management system in healthcare.
Gartner, a world leader in IT research has already predicted that by 2021, more than 50% of the enterprises will spend more on chatbots than mobile apps. Chatbots in mobile app developers have already started to be the face of AI.
Why should you consider integrating chatbot in your mobile application development?
Even though if it’s a success story for many companies, it is always good to know the fundamentals of why a certain technology is working or not working. Here are few that are true for the chatbot:
- Simplify Mobile App Experience:
Chatbots cut the human dependency. 24/7 customer service is a reality now. Customers are able to make a faster decision with the help of a chatbot – thanks to multiple choices offered quickly by chatbot that is able to learn the customer requirement.
- Drive Sales Through Chatbot :
E-commerce giants like Amazon have been able to not just handle customer queries but also able to drive sales with chatbots around.
- Application Becomes Highly Responsive:
Mobile app users do not need to wait for hours or even minutes anymore to get a response. Chatbots are quick & highly responsive. You ask a query, and in the shortest time possible, there will be a response.
- Chatbot Handles Multiple Requests:
Chatbots will be able to handle multiple requests at a time. This is seen as one of the major advantages that it holds. It is humanly impossible to handle many requests, but chatbots make it possible. Therefore, allows cost-saving.
- Need for Chatbot Customization in Mobile App:
There’s no ‘one size fits all’ chatbot. You can get chatbot customized as per the company needs. This allows you to choose more apt and interactive responses for your customer, which will address his specific needs. If you can offer tailor-made experience to the user, nothing like it.
When mobile apps are becoming one of the best platforms to engage the audience, it makes more sense to include chatbot in the web & mobile application development services process and build a strategy that involves engagement & communication through the chatbot.
Biz4Solutions has suggested many of its clients to include chatbot in mobile app development. Would you like to develop an app having chatbot specification? Click to know more about our different mobile app development services.
